Vaktrommet AS
Vaktrommet, Healthcare e-commerce & Migenic product launch
Norwegian medical-supply retailer running two Magento storefronts: vaktrommet.no for Norway and migenic.com internationally. Plus Migenic, our in-house silicone equipment-dock we designed and manufacture, sold through both.
Overview
CTO for Vaktrommet AS since 2008, alongside co-founders Cecilie Frostad and Olav Eggesbø. Helped to build, with partners across Europe and Asia: the Magento storefronts (vaktrommet.no for Norway, migenic.com internationally), product catalogue, checkout (Vipps, Klarna, Apple/Google Pay), order ops, and the branding around our own product line Migenic, a silicone name-tag that keeps stethoscopes, scissors and penlights off contaminated surfaces. Run out of Oslo.
Challenge
Small-team operation: one storefront had to carry both a broad catalogue (stethoscopes, BP monitors, workwear) and a vertically integrated own-brand product with its own design language. Had to stay cheap to run, reliable during seasonal spikes, and compliant with Norwegian healthcare-retail expectations.
Approach
Magento as the single source of truth for catalogue and orders across both storefronts. Nordic and international payment stack (Vipps, Klarna, PayPal, Apple/Google Pay) so checkout friction is close to zero in either market. Kept Migenic visually distinct inside the Vaktrommet storefront so the own-brand reads as a product line, not a sub-site.
Outcome
Operating since 2008 as an owner-run Norwegian healthcare retailer with a proprietary product line (Migenic) sold through a Norwegian and an international storefront. Payment mix covers every common Nordic method plus the global stack.
Stack & skills
Tags