I build products
that ship
Welcome
Hei, jeg er
David
Twenty years in tech. I started in sales and event marketing, moved into digital transformation for some of Norway’s biggest brands, and eventually started building my own. Now I run Bakke & Co and ship AI software.
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The Story
From Operator
to Founder
I started on the ground floor. Sales, event marketing, client work. Then spent nearly a decade running digital product work for some of Norway’s biggest consumer brands: platform migrations, new builds, and eventually owning the digital side of four automotive brands.
One client asked me to join as co-founder after years of working together. That is the kind of relationship I try to build.
Now I run Bakke & Co full-time and build my own products on the side. Still shipping. Still figuring things out.
Focus
What I Do
AI that ships
No slide decks. No roadmaps to a roadmap. I build working systems: automations, ML pipelines, AI-native features that go to production and do something useful.
Products, not projects
Full-stack, modern, built to last. React, Next.js, cloud infrastructure. I care about the details that make software good to use, not just good to demo.
Zero to one
Getting from nothing to your first paying customer is genuinely hard. I have done it before and I am doing it now with PortLink. I know where things go wrong.
Ventures
What I'm Building
Bakke & Co
Founder
My main thing. AI implementation, full-stack development, and digital product work for Nordic companies that want to build something real.
PortLink AS
Co-Founder
Maritime logistics still runs on emails and WhatsApp. We are building an AI-driven platform for port operators and ship agents that integrates with their existing systems.
EventRipple
Creator
Venue booking runs on PDFs and back-and-forth email chains. EventRipple gives venues, caterers, and event pros a faster way to quote and close.
Approach
How I Work
I work like a co-founder, not a contractor
One of my clients asked me to join as co-owner after years of building together. That happened because I cared about the outcome, not because I delivered on spec. I run Bakke & Co, PortLink, and EventRipple. I know what it costs to hire the wrong person. You get someone accountable, not someone billing hours.
Building since high school
E-commerce stores first, then enterprise systems, then digital products. Twenty years of hands-on work means I know what breaks in production and why. Every recommendation I make comes from something I have built and shipped myself.
On AI since before it was a trend
I was researching generative AI at BI Norwegian Business School and presenting factory optimization work to executive teams before ChatGPT existed. MIT Sloan trained me in AI implementation. I follow what moves the business, not what is trending this week.
Let's Talk
Got a problem
worth solving?
I take on a small number of projects at a time. Not every brief is the right fit, and I will tell you that early. But when it clicks, things move fast.
david@bakke.ai
Portfolio
Selected work
A few things I've built. Twenty years of projects means I had to pick.
Vaktrommet AS
Vaktrommet AS
Migenic.com Global Healthcare E-Commerce Platform
Built and scaled Magento 2 e-commerce for healthcare equipment sales across multiple international markets.
Impact: Grew revenue 150% over three years through international expansion.
Nortura ASA
Nortura ASA
Nortura Digital Platform Modernization
Led migration from EPI Server to Craft CMS across eight Nortura brand websites, including gilde.no and prior.no.
Impact: Migrated all eight sites without service interruption.
Experience
Where I've been
Twenty years across Nordic organizations, startups, and my own ventures.
Digital Product Lead & E-Commerce Manager
Volkswagen Møller Bilfinans
Leading digital product and e-commerce work across VW Group brands (VW, Audi, Škoda, Cupra). Focus on AI implementation, customer journey, and platform integration.
Key Achievements
- →Built AI initiatives aligned with company goals and compliance standards
- →Optimized digital customer journeys and e-commerce across all platforms
- →Overseeing digital services and financing solutions for customers, importers, and dealers
Digital Marketing Manager
Telenor
B2B digital marketing for Telenor, focused on lead generation through Salesforce Marketing Cloud and AI-driven customer engagement.
Key Achievements
- →Led digital marketing for the B2B segment
- →Optimized lead generation through Salesforce Marketing Cloud
- →Implemented AI tools to improve customer engagement
Digital Advisor
Nortura ASA
Website work for major Nortura brands including gilde.no and prior.no. Led the migration from EPI Server to Craft CMS across eight brand sites.
Key Achievements
- →Migrated eight brand websites from EPI Server to Craft CMS
- →Managed cross-departmental digital projects
- →Ran A/B testing and data-driven optimization
Project Manager
EventSupport AS
Managed digital and physical marketing for clients including Telenor, Save the Children, Eurovision, and the Nobel Peace Center.
Key Achievements
- →Ran marketing projects for major clients across sectors
- →Managed cross-functional teams in event marketing
- →Delivered B2C campaigns with measurable results
International Management Trainee
Meltwater Group
Started in sales at Meltwater, connecting with clients and delivering media monitoring solutions.
Key Achievements
- →Completed the international management trainee program
- →Built early client relationship and consultative sales skills
- →Foundation for a career in digital marketing